Blog Posts

CASE STUDY: Eventbrite vs. EventSpot - service fee breakdown


So you're running an event and you want to know how to keep your expenses down. Here's a quick case study showing the difference between Eventbrite and EventSpot and how you can save money running your next event: In this example we'll use the scenario of a golf tournament - Read more

Looking Beyond Email Open Rates


  A well-planned email marketing strategy can help you efficiently and effectively get your message out to your network of contacts. A clear, concise message with nice visuals is sure to keep you top of mind for prospective clients. Now if only everyone opened that email! Email open rates are never Read more

The Difference Between Raster Graphics & Vector Graphics


  Graphic files can take on many different shapes, sizes and formats. So, why is it that some logos can look crisp and clear and others may look blurry and pixilated. We've answered that question below and given you a brief explanation on the main difference between raster graphics and Read more

Logo Design: Less is More


One of the biggest misconceptions is that a simple logo takes less time to create and is also least expensive. Based on my experiences in logo design, it is often the simplest logos that are the toughest to complete. One of the main reasons it can be difficult to create Read more

Introducing New Newsletter Contacts


This is a follow-up post to our last post, 7 Benefits of Email Marketing. For those that are familiar with the advantages of using email marketing, this post should help you focus on new users who signup to your newsletter. As such, in order to implement this specific strategy, Read more

7 Benefits of Email Marketing


Here at Whiteboard Studio, we believe that email marketing should be an integral part of your marketing strategy. The ability to manage your contacts and send correspondence will help you maintain regular contact with your audience. Here are 7 benefits of using an email marketing software:   1. Stay Organized Email Marketing software Read more

QR Codes & You


QR codes seem to be all the rage lately. They are a great way to connect with your end user and link them to the information they are looking for. But don't be fooled - QR codes aren't for everyone, or anything for that matter. Here's what you need Read more

CASE STUDY: Eventbrite vs. EventSpot – service fee breakdown

Posted on by Whiteboard Studio in blog Comments Off

So you’re running an event and you want to know how to keep your expenses down. Here’s a quick case study showing the difference between Eventbrite and EventSpot and how you can save money running your next event:

In this example we’ll use the scenario of a golf tournament – lets assume there are 18 holes on the golf course x 4 golfers per hole. This is a pretty conservative estimate since many golf tournaments have two foursomes for each hole with a shotgun start.

Let’s also assume each golfer pays $200 per ticket that makes a total of $14,000.00 revenue generated from this tournament.

Now, let’s compare the cost of the 2 services:

 

1. Eventbrite - charges a fee of 2.5% + $0.99 per ticket

Total Cost: $427.68

 

2. EventSpot – does not charge per transaction, just a monthly fee of $20.00 (let’s assume the event is promoted for 3 consecutive months).

Total Cost: $60.00

 

The difference is clear. Using EventSpot to manage your events is not only easy but will save you a lot of money!

 

For more information on EventSpot and to set up a free trial please contact us directly or click here for a free trial.


Looking Beyond Email Open Rates

Posted on by Whiteboard Studio in blog Leave a comment

 

A well-planned email marketing strategy can help you efficiently and effectively get your message out to your network of contacts. A clear, concise message with nice visuals is sure to keep you top of mind for prospective clients.

Now if only everyone opened that email! Email open rates are never 100% – so why do people get so frustrated when the results come in? While it’s certainly important to keep an eye on your open rate, I believe that you have to look beyond open rates to really see the true reach of your email.

With vast networks of social media today, an email can be easily shared to friends, followers and fans alike. Extracting a URL for your email is quite easy – and probably just a matter of a quick copy & paste. Sharing this URL across various social networks will expand your true reach of that email.

 

Here are our top 7 ways you can give people access to your email newsletter:

 

1. Website

2. Blog

3. Twitter

4. Facebook

5. LinkedIn

6. Pinterest

7. Email Signature

 

So, while I believe it’s important to ensure a healthy open rate for email, I encourage you to look beyond that number. Be aware of social media sharing when running your email marketing campaign and always be sure to share that email URL whenever possible.

 

-Vito Marchese


The Difference Between Raster Graphics & Vector Graphics

Posted on by Whiteboard Studio in blog, Whiteboard Studio Comments Off

 

Graphic files can take on many different shapes, sizes and formats. So, why is it that some logos can look crisp and clear and others may look blurry and pixilated. We’ve answered that question below and given you a brief explanation on the main difference between raster graphics and vector graphics.

 

Vector Graphics

Vector-based designs produce the most clear and precise graphics possible. They use mathematically-defined areas to produce shapes, lines and curves. These graphic formats are created by using professional graphic design programs such as Adobe Illustrator.

The Advantages – Vectors produce the most clear and precise graphics possible for your company brand.

The Disadvantages – They can only be created and edited with professional design software which requires advanced knowledge and software can become costly.

Common File Types: .eps, .ai, .cdr

 

Raster Graphics

Raster-based graphics are often used to create your everyday-style of graphics. These graphics are created using a series of coloured pixels. Raster graphics can be created and edited with simple graphic programs such as Microsoft Paint, and others.

 

The Advantages – Raster files are easy to use, often have low file sizes, and can be edited by using common photo-editing programs.

The Disadvantages – It can be difficult to use raster files when creating high-quality print material, especially for large signage projects

Common File Types: .psd, .jpeg, .bmp, .png, .gif

 

Application Examples:

Vector Application Examples: Large-format signage, vehicle wraps, window graphics, vinyl lettering, etc

Raster Graphic Examples: Stationery Printing, Catalogues, Flyers, Postcards, etc

 

The Takeaway

While it may seem ideal to have your logo format to be a vector, the optimal solution is to have a logo in various formats. Having a logo setup with the proper formats from the beginning  will ensure your brand stays consistent with your company’s marketing initiatives.

 

 

 


Logo Design: Less is More

Posted on by Whiteboard Studio in blog, Whiteboard Studio Leave a comment

One of the biggest misconceptions is that a simple logo takes less time to create and is also least expensive. Based on my experiences in logo design, it is often the simplest logos that are the toughest to complete.

One of the main reasons it can be difficult to create a simple logo is that there is less object to work with and as such so much more attention is given to the final product. Every single line, box, shadow, shape, and colour is therefore that much more scrutinized upon completion.

In fact, some of the most well-known and easily recognized brands in the world tend to have the simplest logos. Take for example, Apple, Pepsi, 3M, Target, and McDonalds. All have logos that are simple and easy to recreate, yet these brands tend to be some of the most well-recognized companies in the world. Yes I’m sure their strong marketing campaigns have a lot to do with it, but there’s no doubt that a strong logo is the foundation for a successful marketing campaign.

I find that the best logo designs are those that are the most simple. They are easy to recognize, memorable, easier to work with and most likely the best branding strategy for your business.

 

 


Introducing New Newsletter Contacts

Posted on by Whiteboard Studio in blog, Whiteboard Studio 1 Comment

This is a follow-up post to our last post, 7 Benefits of Email Marketing. For those that are familiar with the advantages of using email marketing, this post should help you focus on new users who signup to your newsletter. As such, in order to implement this specific strategy, you should already be using an email marketing platform such as Constant Contact.

First let’s establish that this strategy is ideal for anyone who has already implemented an email marketing strategy with a signup form on your website.

The most common practice is to add a newsletter signup code on your website, often on the home page. When someone is interested in receiving your newsletter they’ll of course enter their name and email – but then what? They get added to your newsletter list, of course. But, which list? Often times you’ll add them to your general newsletter list.

A great strategy is to create a new category of contacts specifically for first-time recipients of your newsletter. By doing this, you’ll be able to include specific messaging about your newsletter and establish a rapport with your new subscribers. You may want to let them know how often they can expect the newsletter and what kind of content will be included. You may also want to include your own personal or company bio to better connect them to your brand.

So when sending your newsletter, you’ll want to send one to your new list and another to your existing main list. Once that is done, all you have to do is merge the contacts from your new list into your existing list. Then, until the time of your next newsletter send, just let your new list accumulate again with a whole new set of contacts and repeat the process all over again!

This strategy is a great way to build rapport with new email marketing subscribers.

For more information on Constant Contact Email Marketing service, visit whiteboardstudio.constantcontact.com


7 Benefits of Email Marketing

Posted on by Whiteboard Studio in blog, Whiteboard Studio Leave a comment

Here at Whiteboard Studio, we believe that email marketing should be an integral part of your marketing strategy. The ability to manage your contacts and send correspondence will help you maintain regular contact with your audience.

Here are 7 benefits of using an email marketing software:

 

1. Stay Organized

Email Marketing software will help you organize your current network of contacts. You’ll be able to organize existing clients, past clients, potential clients, association members, networking contacts and more. Because you’ll most likely have different messages for different types of contacts.

 

2. Visually Appealing

Any reputable email marketing software will give you the ability to deign an email newsletter template to match your current branding standards. Colours, logos, layout are all critical elements that should be kept consistent in any of your marketing efforts.

 

3. Capture Visitors

One of the biggest advantages of using an email marketing software is the ability to capture visitors on your website. An email marketing software will allow your website visitors to enter their contact information and automatically be added to your newsletter subscription list.

 

4. Schedule and Send

They say timing is everything, and this is especially true with email. Your email success rate can vary dramatically depending on the time of day, and even day of the week that your email is sent. You can event schedule your email to be sent when you’re away from your desk and event out of the country!

 

5. Monitor Results

Now that you’ve send your email you’ll want to monitor the results. Looking at details such as open rates, click-throughs and unsubscribes are all critical when analyzing your email metrics. Furthermore, comparing these metrics to industry averages will help you benchmark your efforts.

 

6. Follow-Up Strategy

Now that you’ve sent your email, having a follow-up plan is imperative to success. Looking at who opened your email will help you target those that are most interested in your products and/or services.

Here’s a perfect example that everyone can relate to – and if there is anything you take away from this article, this should be it:

Everyone prospects for new clients on a regular basis. The key is to prospect those potential clients who have an interest in your offering. When you send email through an email marketing software you’ll be able to monitor who opens your email and which links they have clicked in your newsletter. For example, if you have a special offer or discount to share then it would make the most sense to follow up with only those who have clicked that link.

This may seem like common sense, but it’s still hard to believe that people prospect in many traditional ways and often comment of unsatisfactory results.

 

7. Privacy Compliance

Lastly, and probably the most needed benefit is compliance with all privacy regulations. For example, did you know that when sending email to large groups (mass-email marketing) it is the law to have a “one-click” unsubscribe button at the bottom of your email? A reputable email marketing company will automatically include this in your email and ensure your audience knows that you respect their privacy when sending email.

 

We hope this article helps you better understand the basic of getting started with a good email marketing strategy. Here at Whiteboard, we have partnered with Constant Contact, the world’s leader in email marketing services. With over 500,000 clients worldwide, Constant Contact is the perfect company to work with. And now that we’re a certified local Constant Contact Partner we can help you get set up with strategic email marketing plan.

For more information visit: whiteboardstudio.constantcontact.com


QR Codes & You

Posted on by Whiteboard Studio in blog, Whiteboard Studio Leave a comment

QR codes seem to be all the rage lately. They are a great way to connect with your end user and link them to the information they are looking for. But don’t be fooled – QR codes aren’t for everyone, or anything for that matter. Here’s what you need to know about QR codes and how they can help your business:

 

1. What to Promote

Decide what you’re going to promote – is it your website, event, special offer, etc. Having a QR code on your business card that links to your website may seem like a good idea, but why not list your website? After all, knowing what to promote with your QR campaign is just as important as having the QR code itself.

 

2. Where to Promote

I’ve seen QR codes on anything from business cards to billboards and everything in-between. Heres a general rule for placing your QR code: If you don’t have time to scan the code, you shouldn’t have a QR code present. After all, scanning a QR code while driving can be quite the task!

 

3. Track your Results

A good QR code should be able to track the effectiveness of your campaign. You’ll want to know how many people have actually engaged with you and the content or promotion you’re promoting. For example, if you’re running an event and promoting it through a QR code campaign you’ll want to know your number to see things such as conversion rates, etc.


Business Card Marketing

Posted on by Whiteboard Studio in blog, Whiteboard Studio Leave a comment

Business cards can be one of the most efficient marketing tools in your business. Here at Whiteboard, we’ve printed hundreds of business cards over the years so we’ve seen it all.

Here are our top 3 reasons why we think business cards are one of your most important marketing tools:

 

1. Cost Effective

Business cards are typically very cost effective. Like most, you’re probably ordering hundreds or even thousands at a time and the price is still relatively reasonable. So when you think about the cost-effectiveness of your business card your dollar can really go a long way. Whether you’re attending networking events or even just dropping a couple of cards in an envelope giving out business cards should be a daily occurrence.

 

2. Clear and Concise

It’s been said that less is more and that a little space can go a long way. Having limited space on your business card means that you’ll have to be clear on what’s written. Who you are, what you do, the services you offer are all things that need to be made clear on your business card. Of course, you’ll also need to outline your contact information and social media to ensure people can get in touch with you as efficiently as possible.

 

3. Easy to Keep

It’s no secret that business cards are thin, small and easy to carry. So you have no excuse when someone asks you for a card to do nothing other than pick one out of your wallet. It’s not just about keeping a few cards in your wallet – I always ensure there a box of cards in my car because you never know when you’ll need them.

 

Business cards are a cost-effective and efficient way to develop great business relationships.

 

 


Finding the Right Logo

Posted on by Whiteboard Admin in blog, Whiteboard Studio Leave a comment

It all starts with a great idea; now all you have to do is turn that idea into something that is creative and professional. You may be tempted to make your logo complex, creative, artsy and colourful, but first start off by thinking about what kind of image you want to reveal to your prospective clients. Who is your ideal target market? After carefully visualizing who your ideal client is, your end result should be a professional logo that clearly identifies your company and the product or services that you offer.

For example, a business owner who is a financial advisor will want to portray an image that conveys trust, knowledge, growth and most importantly security. These important characteristics can be evoked through techniques such as using the right colour, style, shape, typeface, and balance. Therefore, the logo could include dark colours, strong shapes and bold font selection. Ideally, the business owner will want a logo that clearly identifies their services while minimizing uncertainty for the potential client.

I’ve always maintained the simpler the design, the better. If there is one application in which this is true, it is for your logo. Your logo must be simple enough to effectively communicate who you are and what you do while leaving little question or confusion to your clientele. However it can’t be simple to the extreme where your logo is merely a common shape beside your company name. If your logo is too simple it may resemble logos of other companies out there, including your competition. After all, the goal of a professional logo is to differentiate yourself from your competition to become recognized as a leader in your specific industry.

As a final thought, I’ll leave you with a thought from a great marketing legend:

You now have to decide what ‘image‘ you want for your brand. Image means personality. Products, like people, have personalities, and they can make or break them in the market place.
-David Ogilvy


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