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CASE STUDY: Eventbrite vs. EventSpot – service fee breakdown

September 23rd, 2013 (No Comments)

So you’re running an event and you want to know how to keep your expenses down. Here’s a quick case study showing the difference between Eventbrite and EventSpot and how you can save money running your next event: In this example we’ll use the scenario of a golf tournament – lets assume there are 18 holes […]

Looking Beyond Email Open Rates

February 19th, 2013 (No Comments)

  A well-planned email marketing strategy can help you efficiently and effectively get your message out to your network of contacts. A clear, concise message with nice visuals is sure to keep you top of mind for prospective clients. Now if only everyone opened that email! Email open rates are never 100% – so why […]

The Difference Between Raster Graphics & Vector Graphics

February 13th, 2013 (No Comments)

  Graphic files can take on many different shapes, sizes and formats. So, why is it that some logos can look crisp and clear and others may look blurry and pixilated. We’ve answered that question below and given you a brief explanation on the main difference between raster graphics and vector graphics.   Vector Graphics […]

Logo Design: Less is More

October 9th, 2012 (No Comments)

One of the biggest misconceptions is that a simple logo takes less time to create and is also least expensive. Based on my experiences in logo design, it is often the simplest logos that are the toughest to complete. One of the main reasons it can be difficult to create a simple logo is that […]

Introducing New Newsletter Contacts

September 16th, 2012 (1 Comment)

This is a follow-up post to our last post, 7 Benefits of Email Marketing. For those that are familiar with the advantages of using email marketing, this post should help you focus on new users who signup to your newsletter. As such, in order to implement this specific strategy, you should already be using an […]

7 Benefits of Email Marketing

September 15th, 2012 (No Comments)

Here at Whiteboard Studio, we believe that email marketing should be an integral part of your marketing strategy. The ability to manage your contacts and send correspondence will help you maintain regular contact with your audience. Here are 7 benefits of using an email marketing software:   1. Stay Organized Email Marketing software will help […]

QR Codes & You

September 11th, 2012 (No Comments)

QR codes seem to be all the rage lately. They are a great way to connect with your end user and link them to the information they are looking for. But don’t be fooled – QR codes aren’t for everyone, or anything for that matter. Here’s what you need to know about QR codes and […]

Business Card Marketing

September 11th, 2012 (No Comments)

Business cards can be one of the most efficient marketing tools in your business. Here at Whiteboard, we’ve printed hundreds of business cards over the years so we’ve seen it all. Here are our top 3 reasons why we think business cards are one of your most important marketing tools:   1. Cost Effective Business […]

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