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CASE STUDY: Eventbrite vs. EventSpot - service fee breakdown


So you're running an event and you want to know how to keep your expenses down. Here's a quick case study showing the difference between Eventbrite and EventSpot and how you can save money running your next event: In this example we'll use the scenario of a golf tournament - Read more

Looking Beyond Email Open Rates


  A well-planned email marketing strategy can help you efficiently and effectively get your message out to your network of contacts. A clear, concise message with nice visuals is sure to keep you top of mind for prospective clients. Now if only everyone opened that email! Email open rates are never Read more

The Difference Between Raster Graphics & Vector Graphics


  Graphic files can take on many different shapes, sizes and formats. So, why is it that some logos can look crisp and clear and others may look blurry and pixilated. We've answered that question below and given you a brief explanation on the main difference between raster graphics and Read more

Logo Design: Less is More


One of the biggest misconceptions is that a simple logo takes less time to create and is also least expensive. Based on my experiences in logo design, it is often the simplest logos that are the toughest to complete. One of the main reasons it can be difficult to create Read more

Introducing New Newsletter Contacts


This is a follow-up post to our last post, 7 Benefits of Email Marketing. For those that are familiar with the advantages of using email marketing, this post should help you focus on new users who signup to your newsletter. As such, in order to implement this specific strategy, Read more

7 Benefits of Email Marketing


Here at Whiteboard Studio, we believe that email marketing should be an integral part of your marketing strategy. The ability to manage your contacts and send correspondence will help you maintain regular contact with your audience. Here are 7 benefits of using an email marketing software:   1. Stay Organized Email Marketing software Read more

QR Codes & You


QR codes seem to be all the rage lately. They are a great way to connect with your end user and link them to the information they are looking for. But don't be fooled - QR codes aren't for everyone, or anything for that matter. Here's what you need Read more

Posted on September 23, 2013 in blogComments Off
eventspot

So you’re running an event and you want to know how to keep your expenses down. Here’s a quick case study showing the difference between Eventbrite and EventSpot and how you can save money running your next event: In this example we’ll use the scenario of a golf tournament – lets assume there are 18 holes […]

Posted on February 19, 2013 in blogLeave a comment
email1

  A well-planned email marketing strategy can help you efficiently and effectively get your message out to your network of contacts. A clear, concise message with nice visuals is sure to keep you top of mind for prospective clients. Now if only everyone opened that email! Email open rates are never 100% – so why […]

Posted on February 13, 2013 in blog, Whiteboard StudioComments Off
Raster Blog

  Graphic files can take on many different shapes, sizes and formats. So, why is it that some logos can look crisp and clear and others may look blurry and pixilated. We’ve answered that question below and given you a brief explanation on the main difference between raster graphics and vector graphics.   Vector Graphics […]

Full posts with background

Posted on September 23, 2013 in blogComments Off

So you’re running an event and you want to know how to keep your expenses down. Here’s a quick case study showing the difference between Eventbrite and EventSpot and how you can save money running your next event:

In this example we’ll use the scenario of a golf tournament – lets assume there are 18 holes on the golf course x 4 golfers per hole. This is a pretty conservative estimate since many golf tournaments have two foursomes for each hole with a shotgun start.

Let’s also assume each golfer pays $200 per ticket that makes a total of $14,000.00 revenue generated from this tournament.

Now, let’s compare the cost of the 2 services:

 

1. Eventbrite - charges a fee of 2.5% + $0.99 per ticket

Total Cost: $427.68

 

2. EventSpot – does not charge per transaction, just a monthly fee of $20.00 (let’s assume the event is promoted for 3 consecutive months).

Total Cost: $60.00

 

The difference is clear. Using EventSpot to manage your events is not only easy but will save you a lot of money!

 

For more information on EventSpot and to set up a free trial please contact us directly or click here for a free trial.

Posted on February 19, 2013 in blogLeave a comment

 

A well-planned email marketing strategy can help you efficiently and effectively get your message out to your network of contacts. A clear, concise message with nice visuals is sure to keep you top of mind for prospective clients.

Now if only everyone opened that email! Email open rates are never 100% – so why do people get so frustrated when the results come in? While it’s certainly important to keep an eye on your open rate, I believe that you have to look beyond open rates to really see the true reach of your email.

With vast networks of social media today, an email can be easily shared to friends, followers and fans alike. Extracting a URL for your email is quite easy – and probably just a matter of a quick copy & paste. Sharing this URL across various social networks will expand your true reach of that email.

 

Here are our top 7 ways you can give people access to your email newsletter:

 

1. Website

2. Blog

3. Twitter

4. Facebook

5. LinkedIn

6. Pinterest

7. Email Signature

 

So, while I believe it’s important to ensure a healthy open rate for email, I encourage you to look beyond that number. Be aware of social media sharing when running your email marketing campaign and always be sure to share that email URL whenever possible.

 

-Vito Marchese

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