Permission Marketing

Permission marketing is the privilege (not the right) of delivering anticipated, personal and relevant messages to people who actually want to get them.

– Seth Godin, Permission Marketing

We know how important it is for companies to develop an online marketing plan that follows best practices on permission marketing. Our expertise is helping companies develop privacy compliant, 100% opt-in mailing lists. Furthermore, with the announcement of the new Canadian Anti-Spam Legislation (C.A.S.L.), it is even more important to develop a permission marketing strategy.

Define Your Audience

Who you market to is just as important as what you say. Your audience can be comprised of existing clients, past clients, colleagues, acquaintances, and general contacts. We’ll help you define your audience.

Gain Consent

Consent to send messaging can be gained in many different ways – verbally, in writing or electronically. Consent can be explicitly gathered (through documentation) or implied. We’ll help you establish a plan to gain proper consent before sending that message.

Engage Your Audience

Engaging your audience is critical for long term success. Now that you’ve gathered consent to send your messaging, we’ll help you come up with engaging content and entice your audience to stay in touch.

Let’s discuss your permission marketing needs today:

Every business has different permission marketing needs. We’ll be happy to come up with a personalized permission marketing strategy and discuss the unique goals and objectives of your business.

Fill out this form and we’ll be sure to contact you to discuss things further.

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